Did you spot us at The Bike Shop Officiall at Selfridges London Corner Shop? In this bike shop of the future the most pioneering brands in cycling for both leisure and extreme adrenaline are on display!

” There couldn’t be a better time to open The Bike Shop at Selfridges. As we emerge from lockdown, we’ve seen an increased focus on health and wellness, looking after the environment, and, most importantly, safety. E-bikes speak to all these concerns, and customers can expect to find the ultimate edit of the most innovative brands of tomorrow, today.”

– Rob Smith, Head of Partnerships at Smartech